Santtu Seppänen.
CEO & co-founder at Clevenio.
Our customers don't spend a single moment building prospect lists anymore. That's the problem I'm building Clevenio to solve, after a decade of watching sales teams (mine included) waste their best hours on it.
What I'm working on
CEO at Clevenio
Took the CEO seat in April 2026 after two years as CRO and co-founder. Day to day: with customers, with the commercial team, and on the math of repeatable Nordic B2B outbound.
The prospect-list problem
In my last sales team this was a +1M€ problem — 15 reps each repeating the same Google / LinkedIn / database searches that someone next to them had already done. Clevenio exists to make that problem disappear.
Working with Aleksi
Have built two companies with my co-founder Aleksi — Salesled.io first, now Clevenio. The split is honest: Aleksi runs product and AI, I run commercial and growth, and we both spend time with customers.
Founder & sales-leader chats
Happy to spend 30 minutes with founders or sales leaders trying to figure out outbound that actually works in 2026 — or thinking about Clevenio for their team.
How I think about B2B sales
The problem hides in the prospect list.
"Outbound is dead" almost always means the list was wrong. Build the right list and the rest of the funnel starts working. Build the wrong list and no amount of sequence design will save it.
Stop the data madness in the CRM.
If you don't make CRM data a system that maintains itself, your reps end up re-searching the same phone numbers and emails their colleagues already found. I spent six months cleaning a CRM at Trustmary before we built the process to keep it clean — that's where it really started for me.
Free the rep to actually sell.
A well-set-up sales team should be able to spend 3x more time on the parts of the job they were hired for. Prospect research, contact lookup and CRM hygiene are not it.
Sales leaders see what's inevitable before others do.
The best operators I've watched have one habit in common: they see what's about to be obvious six months before everyone else, and they bet the team on it. Clevenio is that bet for me.
A bit about me
Started in sales at Kokemuksia.fi. Joined Trustmary in 2017 as Team Lead, then Sales Director and eventually VP Sales & Partner — leading a 15+ rep team where the prospect-list problem became my +1M€ obsession.
Co-founded Salesled.io in 2022 with Aleksi — Sales & Customers — which became Clevenio in 2024. Was CRO until April 2026, when I took the CEO seat as Aleksi moved fully into product & AI.
Studied Business Administration / Information Systems Science at the University of Jyväskylä, with an exchange year in International Business at the University of Twente. Based in Oulu.
Let's talk
Email me at santtu@clevenio.com or reach me on LinkedIn. I keep a couple of 30-min slots per week for first conversations with founders and sales leaders.